Of late Google has been busy trimming the list of products and services it owns. Most of the acquired ones have been integrated into some core Google product and thus makes sense to drop them. For example, Pikniks features have been integrated into Picasa and is thus being shut down in April.
Another such product is Urchin. Having acquired the web analytics company, Google went into overdrive to create the Google Analytic service. Needless to say Google Analytics is way better than Urchin. The modified urchin.js (now called ga.js) does much more – it can track events and client side activities better than urchin.js. Thus the announcement to sunset Urchin. However, this might not be very well received by every one out there.
Google Analytics requires one to feed their logs to Google servers. Yeah you could un-check the tiny box to stress that the data should not be shared with Google, but still a lot of people will be uncomfortable with storing their data on servers not owned by them. With Urchin one had the benefit of locally installing the service. The UTM logs would be collected on boxes owned by the companies and also the log processor would run inside their firewall. Every company needs this sense of security. The moment log collection and parsing are pulled out of a company’s firewall eyebrows are raised. This is the reason why I believe that there will not be many takers for their Google Analytics Premium service. A person who is willing to pay 150000 USD per year have privacy and data security concerns no matter what the contract says.
For quite a while the Urchin software had not been updated. Google could have let the situation be as is. But by announcing that no new licenses will be sold from March onwards, they have challenged everybody – give us the logs or get lost. This kind of goes against their Google Is Not Evil policy. Not a good move in my opinion.
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